Sec of Florence was born on June 20th 1990 in a small artisan workshop of 40 sqm in the heart of Florence, in San Frediano neighborhood. After working together for years as apprentices in a historic craft shore, SEC founders, Massimo Spinelli, Paolo Ermini and Stefano Cherici (from whom the name SEC), decided to start their first business by making silver frames. The passion for working silver, a real enthusiasm towards craftsmanship and technique, doing things with their own hands, and lastly the use of high-quality Tuscan products, has allowed Sec of Florence to grow over the years and to be appreciated by customers from all over the world. The company grew so strong that the little shop has moved to the Florentine hills, in Borgo San Lorenzo, becoming a big factory able to cope this additional workload. The idea of making silver bracelets was born out of a desire: to spread the made in Florence around the world. Since 30 years we work with the same passion for tradition and beauty.