Brand

Our Story

Sec of Florence was born on June 20th 1990 in a small artisan workshop of 40 sqm in the heart of Florence, in San Frediano neighborhood. After working together for years as apprentices in a historic craft shore, SEC founders, Massimo Spinelli, Paolo Ermini and Stefano Cherici (from whom the name SEC), decided to start their first business by making silver frames. The passion for working silver, a real enthusiasm towards craftsmanship and technique, doing things with their own hands, and lastly the use of high-quality Tuscan products, has allowed Sec of Florence to grow over the years and to be appreciated by customers from all over the world. The company grew so strong that the little shop has moved to the Florentine hills, in Borgo San Lorenzo, becoming a big factory able to cope this additional workload. The idea of making silver bracelets was born out of a desire: to spread the made in Florence around the world. Since 30 years we work with the same passion for tradition and beauty.

The inspiration behind our bracelets

The Fleur de Lis was our first bracelet. This symbol represents our culture: what we were, what we are and what we’ll be. If you’re born in Florence you know what we mean, but if are not, just try to spend a single hour in this city and you’ll understand. The other designs blossomed like flowers in spring: Infinity, Queen of Hearts, Eternity Love and Heart are the fruit of our romantic side. We are Italians, you know. The sea so close and the smell of salty, however, inspired us in the manufacture of bracelets dedicated to the nautical world: Anchor, Rudder, Sailor’s Node and Compass Rose represent eternal symbols of stability, fidelity and desire for to explore. Spirituality, destiny, fortune made us imagine talismans in which people could mirror themselves: Cross, Angel Wing, Hand of Fatima, Skull and Horseshoe. We believe strongly in the values that our bracelets communicate: Italian spirit, culture, loyalty, feeling of belonging, spirituality. That’s the reason why we have chosen to produce them, that’s why people from all over the world are in love with our bracelets.

The Materials

All our bracelets are done with the highest quality leather, coming from the nearby Tuscan tanneries, and waterproof marine cord. All materials we use are hypoallergenic and unalterable. The metals are treated by immersion of 5 microns in gold, rose gold, silver and black silver. Choose your own material, model and color that most represent yourself to create your only Sec Bracelet.
You can combine them in any way you like it!